Death and life are in the power of the tongue: and they that love it shall eat the fruit thereof,
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Storytelling: The power of fiction
A book is one-to one experience. A secret you share. And when you close the book it leaves an opening
Continue readingUser motivation: Maslow’s hierarchy of needs
Last summer I found myself exploring an early Iron Age home at The Crannog Centre on Loch Tay. The Crannog
Continue readingCognitive Science: What makes your users tick
Like many usability consultants I have spent hours locked in rooms with strangers saying: “What do you think about this
Continue readingDesign creativity: harnessing your inner genius
In 1926 Graham Wallis proposed the above five stages to describe the process of creativity. Wallis claimed that first a person absorbs information and secondly the information settles. Thirdly, the person feels that a solution is coming and then, the solution manifests itself to the person so finally, it can be verified and a product is created.
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