Posted by Anthropology, the scientific study of humanity, has long looked at the behaviour, culture and society, of often remote tribes in far flung places. In the 1970s, anthropologists at the University of California, Berkeley, began studying up, applying anthropology to how Westerners behave. And then, with the rise of technology in offices and the invention of the WWW, this has extended to our online life.
From the first ‘office’ anthropologists in the 1980s who studied how research scientists used the photocopier at Xerox Parc, to the self-proclaimed Grandma Gamer who spent a year ‘undercover’ as a Night Elf Priest in the World of Warcraft, we explore the fascinating world of digital anthropology.
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